The analytics programs provided by Google and Bing provide much more insight into user behavior than server statistics programs. However, since Google drives more than twice the amount of search engine traffic as Bing and Yahoo combined, most webmasters rely on Google Analytics, unless they place ads with Bing and Yahoo, and not with Google. That script will run every time someone accesses your site, assuming that they haven’t disabled JavaScript, and send visitor behavior information back to Google.īing’s statistics tools, which include search results from both Yahoo and Bing, work in much the same way as Google’s tools. Once you’ve proven ownership, you will be provided a short piece of JavaScript to embed in your website header.
Awstats vs piwik verification#
To use Google Analytics, you’ll first sign up for an account, and complete a couple of different verification techniques to prove you own your website. Google Analytics is considered the gold standard provider of website traffic statistics. If you do place ads with any of these search engines, you should sign up for access to that search engine’s analytics program, so that you can do a better job of tracking the results of your ad campaigns. These tools are particularly useful if you are placing ads on the search engine result pages of Google, Bing, or Yahoo.
Google and Bing both offer suites of tools that include statistical analysis programs.
There are three primary sources of statistics: server logs, statistics collected by website software, and search engine analytics.
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